The EASTR-ECC was founded as a response to the problems many people experience when deciding which chocolate Easter-eggs to eat, if any. A multitude of flavours and interior consistencies exist, but each manufacturer uses different colours and patterns in packaging these delicacies. Our research shows that more than 60% of people only enjoy a relatively small subset of the available chocolate Easter-eggs, and not knowing what an egg will taste like often leads to a less enjoyable Easter experience.

Our mission is to standardize the colour coding applied to the packaging foil around chocolate Easter eggs.

The EASTR-ECC is currently pursuing this mission in cooperation with several major manufacturers and supermarket-chains on a voluntary basis. The long-term goal is a series of EU-regulations and/or an ISO certification system.

View our draft proposal here.

Questions are welcomed at info@eastr-ecc.org or press@eastr-ecc.org.